Industry Veteran Skrabo Joins F+W Outdoors

F+W Outdoors, parent group of Deer & Deer Hunting, announces the addition of John Skrabo to its national advertising sales staff. Skrabo will serve as national sales manager, alongside Michael Cassidy, vice-president of sales and business development.

John Skrabo

John Skrabo

Skrabo, who has been in the outdoor industry for more than 25 years, having served in numerous roles for some of the industry’s leading outdoor brands including Moultrie, Summit, Knight & Hale, Code Blue, Rebel, BOOYAH, YUM, Lindy, Bomber, Heddon, Arbogast, Bassmaster, Bad Boy Buggies and Realtree Outdoors. He most recently left PRADCO Outdoors Brands to reintroduce his original marketing agency, Adventure2, in Birmingham, Ala.

Skrabo began his career in the outdoors in the magazine world, serving as associate editor of Petersen’s Bowhunting, editor of California Angler magazine, and Fishing & Hunting News. He was graduated from University of Oregon where he majored in journalism and advertising. He is a third generation hunter and fisherman, and an accomplished bowhunter.

“I’m very excited to join F+W Outdoors and, in particular, working with Michael Cassidy to develop its sales and partnership potential,” Skrabo said. “The team they have assembled is one of the best in the business.”

Cassidy said he believes Skrabo’s experience will deepen the value F+W Outdoors brings to its partners.

“We are very excited to add John Skrabo to the F&W business development team!” Cassidy said. “John’s vast outdoors experience, marketing and industry leadership for over 25 years is a welcome addition as we continue to grow the premier brands in the outdoors space.”

Deer & Deer Hunting Magazine gives outdoor enthusiasts who hunt white-tailed deer must-know information, from deer behavior to rut predictions. The brand’s magazine success spawned the outdoors television shows Deer & Deer Hunting TV, aired on Sportsman Channel, Land of Whitetail aired on The Pursuit Channel and Destination Whitetail airing on Sportsman Channel.

Deer & Deer Hunting also produces groundbreaking software programs, numerous books and countless educational media. Visit for more information. Deer & Deer Hunting is an imprint of F+W, A Content + eCommerce Company. (