ATA 2016: Bushnell Introduces ‘No Questions Asked’ Lifetime Warranty

Bushnell is an industry leader in high-quality optics that are waterproof, fog-proof and shock proof. Now, consumers can add bear-snack-proof, crazy-brother-in-law-proof and even rough-handed-airline-proof to the list of attributes.

Bushnell logoRegardless how your scopes, binoculars and spotting scopes get wrecked, Bushnell has one response: “Yes, that’s covered.” The all-new No Questions Asked Lifetime Warranty applies to all riflescopes, binoculars and spotting scopes in the Trophy®, Trophy® Xtreme, Legend®, Elite® and Elite® Tactical lines.

“It’s our absolute, everlasting pledge to honor our customers,” said Jordan Vermillion, Bushnell Global Director for Optics. “We’re proud of our products and we are willing to guarantee complete satisfaction. We promise to repair or replace our product and ship it back at absolutely no charge.”

The new No Questions Asked Lifetime Warranty launched at the 2016 Archery Trade Association Show in Louisville, Kentucky. The new warranty is fully transferable and covers accidental damage as well as defects in materials and workmanship. No receipt or warranty card is needed. Bushnell will simply repair or replace the product with one of equal or similar value and/or specifications. Plus, unlike many competitors, Bushnell will return the product with no shipping or handling charges. It’s the best warranty in the business, and it’s only from Bushnell.

Bushnell, a Vista Outdoor, Inc. brand, is one of the most recognizable and trusted names in precision hunting, tactical and recreational optics and accessories. For more information, visit


Maximize Your Deer Season Planning With the 2016 Whitetails Wall Calendar!

2016 DDH Whitetail Wall CalendarFrom Deer & Deer Hunting Magazine, the 2016 Whitetails Wall Calendar features the work of deer researchers Wayne Laroche and Charlie Alsheimer, who reveal the 2016 whitetail rut prediction, based on years of lunar cycle research. Utilize this deer moon phase calendar to find out which days the deer will be seeking and chasing so you can time the rut for the best time to hunt.

“The DDH wall calendar is one of our most popular annual ShopDeerHunting items,” said Dan Schmidt, DDH Content Director and Editor-in-Chief. “The 2016 calendar, just like the ones before it, features some amazing whitetail deer photography that captures deer in all the seasons. It also provides deer activity charts so you can plan your hunt.”

With the 2016 DDH Whitetails Wall Calendar you’ll learn:

  • When the seeking, chasing and tending phases of the rut will occur for North & South
  • The predicted dates of Major & Minor deer activity in 2016
  • Daily 2016 Moon-phase data

Get your calendars today for home, work and deer camp!