ATA 2017

GEAR Tru Fire Shockey Release

Hot Gear: Shockey Influenced New Tru-Fire Release

Tru-Fire, the leading archery release brand, has collaborated with highly acclaimed TV personality and bow hunter, Eva Shockey, to design the new Tru-Fire Eva Shockey Signature strap-style release that’s packed with the latest Tru-Fire technologies, including a Tru-Forward trigger and Tru-Center technology in the head. The Eva Shockey Signature release features a compact head...

Elite Option Series bows have top of the line components and offer the pinnacle in archery for bowhunters.

Hot Gear: Elite Option Bow Series at the Top of Its Game

For 2017, Elite Archery has built upon the belief that your bow should feel as great as it looks—without sacrificing any performance. The result is the Option Series™, built around the basic principle that your bow must always perform as well as you do, especially under less than ideal conditions. From the axles to the...

GEAR 2017 Mission MXB Charge crossbow

Hot Gear: Mission MXB-Charge Full of Top Features

After years of innovation, Mission Crossbows announces the all new MXB-Charge. Featuring the patent pending Smart Guide Slide, the MXB-Charge provides an ultra-smooth draw cycle for easy cocking. With the ability to adjust comb and length of pull; paired with our ALRSä (Adjustable Limb Retention System) Technology, the MXB-Charge can be customized to fit any...

Rage Simply Lethal crossbow arrows, heads and field points get you on the range and in the field immediately.

ATA 2017: Be Ready to Hunt with Rage Simply Lethal Crossbow Package

To address the ever-growing crossbow market, Rage has announced the immediate availability of new ready-to-shoot Rage bolts with the introduction of the Simply Lethal crossbow bolt package. Rage does all the work in finding the perfect combination of carbon-fiber bolts, CrossbowX broadheads, vanes, field points and inserts, so hunters can spend more time shooting...

Rage Simply Lethal bow arrow head pack

ATA 2017: Buy, Hunt with Complete Rage Simply Lethal Packages

Rage, the No. 1 selling mechanical broadhead on the market, now offers two complete arrow packages so archers can spend less time building arrows and more time shooting them. The new Rage Simply Lethal Arrow package combines a popular Gold Tip pre-fletched carbon arrows with the archer’s choice of either the Rage SC 2-Blade...

GEAR ATA17 Ozonics Drywash Bag

Ozonics DriWash Bag Kills Odors Inside Clothing

Doing everything possible to reduce human and other scent is a key to confusing and fooling a deer’s nose. They’re keen to outside odors in their surroundings and a mistake can put you on the wrong side of one of their most powerful senses. Cole Tanner provides a closer look at the new DriWash...

GEAR PSE new bow

PSE Archery’s New Evolve 35 Bow Fast, Quiet

PSE Archery has been known for innovative archery equipment for decades. New for this year is the Evolve 35 — a bow that can be adjusted by even the average archer. It allows for easy adjustments without having to have a bow press. +++++ Free Videos Anytime! Be sure to watch free episodes of...

GEAR Horton Vortec RXD

Horton Unveils new Vortec RDX Crossbow

Horton Crossbows unveils the new Vortex RDX, a compact, high-tech and hard-hitting bow at a fraction of the price of a premium model. Deer & Deer Hunting’s Dan Schmidt caught up with Brian Flaherty to learn more about the Vortex RDX and shoot it at the Archery Trade Association show in January. +++++ Free...

GEAR Easton FMJ

ATA 2017: Easton Introduces New Version of the FMJ

The 2017 Archery Trade Show has been full of surprises, including this exciting news from Easton Archery: For a limited time, archers can get their hands on the high-tech FMJ shafts in the throwback Autumn Orange color. They won’t last, so get to your local Easton Arrow dealer now to find out how you...

GEAR Yeti Rambler Jugs

Yeti Rambler Jugs: Perfect for All-Day Deer Hunters

Whether it’s a serious portion of hot coffee or just stew, soup or other hot liquids or meals, the new Rambler line of jugs from Yeti are the ticket for all-day hunts. Learn more about these new offerings in our Deer & Deer Hunting tip of the day. +++++ Free Videos Anytime! Be sure...