Make Your Hunting Lodge Disappear

Mossy Oak sent the DDH staff this interesting release. Looks like the company is branching
out into the home siding business.


ORLANDO, FL – What happens when you combine building products innovator Style Crest®
with Mossy Oak®, the leader in camouflage designs? You end your hunt for realistic
camouflage vinyl siding – WildSide™ exterior cladding from Style Crest with Mossy
Oak Obsession®.

Style Crest has licensed the Mossy Oak Obsession pattern and developed WildSide exterior
cladding – the only vinyl siding product on the market that is focused on the more
than 17 million outdoor enthusiasts. Now avid outdoor enthusiasts can display their
passion for nature on their sheds, hunting cabins, shooting houses, blinds, and barns,
and they can even bring their passion for hunting home with residential accents.

“We decided that it was time to get a little wild, show our innovative side and shake
things up a little bit, to let loose of the traditional and the mundane and step over
to the wild side,” said Brad Johnson, vice president of marketing for Style Crest
Building Products. “WildSide exterior cladding from Style Crest, featuring Mossy Oak
Obsession, is a unique and exciting way to create the lifestyle people want and help
them express their passion for the outdoors. While we would be thrilled to see a whole
sub-division of homes in WildSide siding, we are focused on the outdoor enthusiast
who has been hunting for a way to showcase their love of the outdoors on a grander

here to read the rest of the release.