New Bullet, Rifle, Binos and Scent Control Clothing for Whitetail Hunters

Well, it is Day 4, the finale for this year’s exciting Shooting, Hunting and Outdoor Trade show. I must say, we have really enjoyed our time in Las Vegas, seeing all of the exciting new products that will hit retail shelves later this year for hunter across North America.

Here is one last look at the highlight reel of stellar innovations. The new product reviews won’t end here, of course. The June issue of Deer & Deer Hunting, which we will be producing over the next two weeks, will include our annual Top 50 list of new gear items that we saw at both the SHOT Show and last week’s Archery Trade Show. Then, in June, we will again bring you the industry’s best whitetail gear issue with the D&DH Equipment Annual

Today’s top picks include:

Winchester unveils a new bullet designed specifically for whitetail hunters.

The Winchester Power-Max bullet. This new load is built specifically for whitetail hunting. It provides excellent weight retention, deep penetration and superb knockdown power. The core is permanently bonded to the gilded metal jacket using a proprietary process. This operation ensures a traditional mushroom that produces massive energy transfer for quick, clean kills. The controlled dramatic expansion is a result of large diameter upset that more than doubles the bullet’s original diameter with high weight retention. Sold in boxes of 20. For more information, visit


Looking for a high-end rifle at an eye-popping price? Check out this sleek, new tack-driver from Weatherby.

The Weatherby Vanguard Series 2 rifle. These rifles are guaranteed to shoot a 3-shot group of .99″ or less at 100 yards (SUB-MOA) when used with specified Weatherby® factory or premium ammunition. Match quality, two-stage trigger is “creep free” (adjustable down to 2.5 lbs.) A lightweight, composite Monte Carlo Griptonite™ stock features pistol grip and forend inserts, and right side palm swell (aids shooter comfort and control). The rifle also features a 3-position safety. It is available in .270 Win., .25-06 Rem., and .30-06 Sprg. Best of all? This gun retails for just $599. For more information, visit

Bushnell's promise: If you don't love these binos, they will buy them back from you.

Bushnell’s Legend Ultra HD binocular. The folks at Bushnell are so confident you’ll be impressed with these new binoculars, they promise to buy them back if you’re not completely satisfied. The key to the Legend’s superior light transmission is Bushnell’s Ultra-Wide Custom Band anti-reflective lens coating. For the ultimate high-definition viewing experience and sharp, color-true detail, the company used ED Prime Glass. Add the all-weather assurance of Bushnell’s premium RainGuard HD technology and it’s clear, they might be everything you’ve ever wanted in hunting binoculars.

But Bushnell’s biggest announcement was that the company has also expanded the Legend line to include riflescopes. To view the new Legend Elite riflescope click HERE.

For more information, visit


Under Armour unveils a line of serious scent-control clothing for ultra-serious whitetail hunters.

Under Armour Scent Control clothing. Under Armour’s newest entry marks a major jump into the scent control business.

According to Under Armour’s Eddie Stevenson, Under Armour’s version is a custom-engineered zeolite carrier that is basically a synthetic lava that’s far superior to carbon in its ability to absorb odors and can be recharged through simple washing.

Under Armour is teaming the zeolite adsorption technology with silver-based antimicrobials to offer a full line of scent control garments. For more information, visit