New Yeti Might Be Best ‘Soft’ Cooler Ever


Yeti HopperThey don’t want anyone to call this a “soft” cooler, but that’s really the best way to describe the new Hopper from Yeti. A soft cooler on steroids, that is. This portable cooler is beyond high tech, allowing hunters, anglers, trappers and outdoorsmen and women to keep their drinks and foods cold in a take-with-you bag that will keep ice for days.

The Hopper is not quite available yet, but it is certainly worth the hype that is preceding it.

YETI Coolers, the brand that launched the premium cooler category in 2008, will extend its commitment to creating durable, high quality products with the introduction of the portable Hopper cooler. YETI will debut the Hopper at the International Convention of Allied Sportfishing Trades in Orlando, Fla. on July 16.

“Our rotational-molded coolers are mostly intended to be stationary products,” says Roy Seiders, YETI founder and president. “We wanted to find a way to offer our fans and customers the performance they’ve come to expect from YETI—extreme durability and superior ice retention—in a product they can take with them to a broader range of environments and adventures.”

The Hopper has 6.5 gallons of capacity and is constructed of 840 denier DryHide™ fabric, similar to the material used in whitewater rafts. The HydroLok™ Zipper is the ultimate in waterproof, airtight zipper technology, borrowed from survival suits and HazMat protective gear. ColdCell™ Insulation provides a deep and lasting chill thanks to one inch of insulation in the sides and 1.5 inches on the bottom of the Hopper. The heavy-duty EVA foam bottom and RF-welded seams provide waterproof construction and unmatched durability.

The YETI Hopper will be available at select retailers and online at on Oct. 1, 2014. YETI will display the Hopper during the International Convention of Allied Sportfishing Trades (ICAST), July 16-18 in Orlando, Florida, and the Outdoor Retailer Summer Market, August 6-9 in Salt Lake City.