Are These Among Your Favorite Hunting Brands?

If you ever want to drum up a discussion in hunting camp or around the cafe liar’s table, just ask about the best deer hunting caliber, whether hunting is better now or in “the good ol’ days,” or what is the best rifle, boots, bow and other gear.

Hunters love their gear, no doubt. It may be a brand you’ve shot since the first time you picked up a bow or box or ammo. Or it may be the latest and greatest that you’ve tried and found to be better than your old gear.

Whatever the case, it’s always fun to discuss gear, right. Southwick Associates does hunting, fishing and shooting surveys and has some interesting results about last year’s hottest hunting gear. Here’s the press release about it:

Southwick Associates has announced the 2016 top brands for many hunting and shooting product categories. This list has been compiled from the internet-based surveys completed in 2016 by the Southwick Associates and panels.

Getting the right boots that fit, are warm and keep you comfortable are important no matter where you hunt.

Getting the right boots that fit, are warm and keep you comfortable are important no matter where you hunt. Hunters have a variety of options with multiple boot companies providing solid choices.

In 2016, the most frequently purchased hunting and shooting brands included:

  • Top air rifle brand: Crosman
  • Top handgun ammunition brand: Winchester
  • Top bow brand: Bear
  • Top broadhead brand: Rage
  • Top archery target: The Block
  • Top handloading die brand: Lee Precision
  • Top reloading bullet brand: Hornady
  • Top scope brand: Vortex
  • Top laser sights brand: Crimson Trace
  • Top boot brand: Lacrosse
  • Top backpack brand: Fieldline
  • Top two-way radio brand: Cobra
  • Top game feeder brand: Moultrie
  • Top odor eliminator brand: Scent-A-Way
  • Top treestand brand: Big Game
  • Top shooting bench and rest brand: Caldwell
  • Top shooting clays brand: White Flyer
  • Top sling brand: Allen
  • Top bipod brand: Harris
  • Top bolt brand: Palmetto State Armory
  • Top hand guard brand: Magpul

The list above is only a fraction of the more than 100 hunting and shooting products tracked in the Southwick Associates bi-monthly consumer panel surveys.  Aside from brand purchased, information also includes the percentage of product purchases across different retail channels, total spending and average price paid by product, and demographics for hunters and shooters buying specific products. In addition, Southwick Associates tracks hunting and shooting participation information including total days spent hunting and shooting, type of hunting, preferred species and where they go., and  Launched in 2006, and help the outdoor industry, fisheries and wildlife officials and sportsmen’s organizations track consumer activities and expenditure trends. Conducted by Southwick Associates, survey results are scientifically analyzed to reflect the attitudes and habits of anglers and hunters across the United States. Follow them on Facebook at and