Bowhunters and 3D shooters can build their own custom bow thanks to numerous options available with the new Mathews Archery Bow Builder shop.
Mathews Archery is excited to introduce its newly designed Bow Builder, a one-of-a-kind custom shop that allows consumers to choose from six different finishes and countless string, cable and damper color configurations to create their own unique bow build.
“We want retailers and consumers to know we have the manufacturing capabilities to allow people to put their own personal spin on a bow design,” said Brad Treu, VP of Marketing and Sales. “Our employees do it to their bows all the time. Why not let everyone in on the fun?”
To raise awareness for the Bow Builder platform and showcase customization options, Mathews also launched the “YOU DREAM IT. WE BUILD IT.” campaign, including TV, print and social media. Initial response from both consumers and retailers has been overwhelmingly positive.
“We saw immediate results from customers bringing in print-outs with all their specs and color configurations already figured out,” said Chris Reed, owner of Reedy’s Archery in Middleboro, Mass. “People get really excited when they can take a great bow and make it their own.”
Users go through a simple 5-step process: 1. Choose a bow, 2. Enter personal specs for a custom fit, 3. Choose limb finish, riser finish, string, cable, serving, harmonic damper, and monkey tail colors, 4. Accessorize bow, and 5. Print or Email to order the bow through your local Mathews Retailer.
You can start your own custom build today by visiting BowBuilder.com and view other custom builds by searching #MyMathews.