Deer & Deer Hunting Magazine is the second-fastest growing newsstand magazine in the U.S., according to a report by the Alliance for Audited Media.
For the first half of 2017, D&DH grew its circulation base to 110,700, an increase of more than 21 percent. The percentage of growth was second only to Nation magazine, and head-and- shoulders above other longtime periodicals. D&DH was the only hunting magazine to make the list.
Here’s a snapshot of how D&DH fared compared to other U.S. newsstand titles.
1. The Nation, 34 percent
2. Deer & Deer Hunting, 21 percent
3. The New Yorker, 18 percent
4. Dr. Oz The Good Life, 12 percent
5. The Atlantic, 12 percent
6. Birds & Blooms, 12 percent
7. Game Informer, 11 percent
8. Equus, 10 percent
9. Harvard Business Review, 10 percent
“This positive trend is a direct reflection of hunting’s positive public image in North America and our customers’ desire for practical and comprehensive information on white-tailed deer,” said Editor-in- Chief Daniel Schmidt. “The magazine’s founders created the whitetail publishing industry when they came up with the publication’s concept in 1977, and we are dedicated to further educating today’s hunters and tomorrow land stewards.”
Founded in 1977 by the Stump Sitters, Deer & Deer Hunting was the first periodical dedicated to the white-tailed deer, emphasizing the study of deer behavior, biology and physiology along with hunting tactics, population control and land management.