Recently, I stumbled across an article by Bryan Walsh for Time. Titled "Foodies Can Eclipse (and Save) the Green Movement", it suggests that the current economic and political atmosphere is killing the "green movement," which really was an urban spin-off of the environmental movement. However, Walsh contends that the current "food movement" is starting similar social transformations – in land use, farming, and how we value our environment – from a different and possibly more effective angle.
"Even as traditional environmentalism struggles, another movement is rising in its place, aligning consumers, producers, the media and even politicians," Walsh writes. "It’s the food movement, and if it continues to grow it may be able to create just the sort of political and social transformation that environmentalists have failed to achieve in recent years."
Obviously, this shift toward environmental enlightenment is great. It begets a land ethic, which leads to true environmentalism and land stewardship. Plus, a better awareness and connection to our food helps hunters in many ways. It creates understanding, if not sympathy, for our sport among those who have not been exposed to it. It also generates new hunters, a trend that is likely to increase as foodies seek out new sources of organic protein.
However, could this trend also be changing hunters? Could a new appreciation for food be changing the way we paint ourselves and also honor the animals we kill? I know I’ve become more appreciative of venison as my food tastes have expanded. I certainly value those venison steaks in the freezer much more than I once did.
Has the foodie trend made it’s way into your household yet and has it changed the way you value (and cook) the venison you bring home?
One of this company’s best selling books of all time has been 301 Venison Recipes, a compilation of super-easy, home-cooked-type venison favorites. Recently though, readers have shown a preference for quality over quantity. We produced Venison Wisdom to offer more easy recipes, but with even more flavor.
Should we take this trend farther and produce a high-end, foodie centric wild game cookbook? Are hunters ready to throw down their cans of cream of mushroom soup?