by Everyday Hunter » Thu Jan 28, 2010 10:30 am
I was aware of these issues at NAW, and Davenport's piece is consistent with what I've heard. I mentioned this issue to someone yesterday, who got the link and forwarded it to me today. It's interesting that Davenport has said what many here have said, not so much about NAW but about the way the industry has created celebrity pitchmen. Davenport artfully avoided naming anyone in particular, and we can only guess who he is specifically talking about.
Here's the bottom line: Business used to be about serving the customers/constituency in order to maximize profit. Now business is too often about maximizing profit at the expense of the constituency it serves.
That's happening in other industries as well. These issues sound very much like what went on in the company where I worked for 24 years. Once a company picks up a little speed on this downhill slope, it's difficult to slow things down.
I saw the issue of NAW with the turkey section in it on the newsstand yesterday. I must say that it struck me as incongruent.
I know a common criticism of NAW is that it's nothing but stories without any strategy or science. No doubt some of the stories are like that, but my observation has been that the articles in NAW show a lot of the application of strategy and science, and if you read the stories with that in mind you'll find it. Here's hoping that NAW will remain the premier big buck magazine.
Steve
When the
Everyday Hunter isn't hunting, he's thinking about hunting, talking about hunting, dreaming about hunting, writing about hunting, or wishing he were hunting.
