Maybe we can put this in somekind of perspective.
The lawsuits are much larger then just Scentlok and included Scent Blocker , Cabela's , Gander Mountain and Bass Pro . The basis of the charges were based on fraud and conspiracy. That they worked together to defraud the public . They were found guilty by the judge as a matter of law. The actual trial is still to come to determind damages. There was significant evidence for the judge to rule. Just the testimony of the experts from both sides clearly proved they were guilty. All of them. Don't raise red herrings by trying to bring in other cases. If their own expert says it doesn't work , it doesn't work.
The thing that we lose sight of is that the discussion is about false advertising but the real evidence supports that carbon does't work to stop human odor from be released. Why do you think Scent Blocker was so quick to settle. They wanted to stop this from coming out to the public.
We tend to forget that in the Feb.1999 issue of Field and Stream a carbon expert was interviewed and stated that scientifically this process can not work. Hunter's wanted something magically to work and they went along with these claims despite the evidence. Then pro and celebrity hunters saw a chance to make some quick money or get sponsorships and jumped on board and started pushing products they didn't believe in. Take Lee Lakowsky, he has a chemistry background and had to know some of these claims were false. He went as far to talk and complain that the carbon wasn't working. Despite his chemical background and his personal experirnce with carbon and the decision of the court and expert testimony he continues to support carbon by accepting sponsorship.. In fact we haven't heard one word from anyone who accepts money or sponsership for carbon. Why aren't the speaking out ?
Just a little research on the properties of carbon would go a long way revealing that these claims are false and are intended to fool the average hunter. Actually a close study of the court documents reveal that there isn't enough carbon to stop anything close to what they claim.
Now, consider that all these hunters have been running around the woods for almost 2 decades in phony scent-absorbing suits that don't work. Either:
a) The deer really don't care that much about our scent
b) . . . I'm at a loss to come up with another alternative.
This WILL be my last post on this topic as I am tired of hearing about some poor sap who thinks he was wronged because he was gullible enough to think that ANYTHING will eliminate his human odor 100%and he could "Forget the wind, just hunt" or "Hunt 360". Is this what's going to happen to Ozonics, the makers of the new ozone generator, in a few years because some guy thinks he "WOULD have killed the big one" if it was working like it said? I can list thousands of products that have come and gone thru the years that were nothing more than gimmicks. All they had to do is get one Hunting Celebrity to endorse the product, sell a couple of million of them to gullible hunters and they made BIG money!
Anyway.................To fill in your "Part b)" Shaman, It made the hunters think about their scent control at a higher level. When you bought these clothes, you didn't go hunt for a while then wear those clothes to do yard work in. Hunters were now taking their clothes off after a hunt and storing them properly. Not only that, but they even went thru the process of not dressing until they were at their hunting area. I know for a fact that's what happened with me. I never thought about scent control on that level until I got my first set of Scent-Lok clothes. Now, I am as aware of my scent as anyone could possibly be. I mean down to the sling on my gun or the strap on my release. Nothing goes untreated and I am learning new ways to even further my process of elemination everyday and I will still wear my Scent-Lok clothes everytime I go in the woods. Why? Because they are the only sets of hunting clothes I own that have been worn for NOTHING else except hunting.
And on another note, If you think that activated carbon will not eliminate human odor try this. Go online and buy a bottle of "True Carbon". It doesn't cost but about $7 + s&h, and put anything with an odor on a paper plate. Cover it with just a little of the True Carbon powder and try to smell anything. I did on a recomendation (Thanks Marc) and this stuff is unbelievable! Yes, we have all heard the agument that it can't be regenerated and that is what's so great about this True Carbon, you apply it, use it, wash it out & re-apply it. Besides, with the surface area of activated carbon (I can't remember exactly but like 140 acres to an oz.), how long will it take to completely saturate it in the first place?
I guess Scent-Lok should have taken the low road like Scent Killer's 99% instead of 100%. Then they could argue that these plantiffs fall within the 1% that didn't work.[:D]