SUPERIOR, Wis. (April 8, 2011) Rage Outdoors LLC, a privately held company based in Superior, WI , has announced that it has acquired the Rage Broadhead, Rocky Mountain Broadhead and Ghost Quiver brands from Field Logic, Inc. The terms of the sale were not disclosed.
Rage Outdoors has our full support. We are completely confident that under their new ownership the industry leading products and brands that Field Logic has established will continue to grow and flourish, said Field Logic President Larry Pulkrabek. The Field Logic team will continue to be involved as the acquired brands transition to new ownership. The Rage® brand continues to grow in popularity, and we are convinced that Rage Outdoors will continue to drive and innovate the broadhead market with quality, innovation and customer focus for years to come.
The investment firm has appointed Richard Krause to the position of president and CEO of Rage Outdoors. Krause, an avid bowhunter and sportsman, has more than 22 years of sales and marketing experience with companies that span the globe. For the past three years, Krause held the position of president/CEO of New England Confectionery Co. Inc. (NECCO). Prior to that, he was a president/COO of ConAgra Foods Division. He also held the position of senior VP and chief marketing officer for Fiskars Brands, Inc., from 2001 to 2005 where he played a significant role in marketing and innovating global brands such as Fiskars® and Gerber Legendary Blades®
I am extremely excited to be part of Rage Outdoors, said Krause. Rage is an unparalleled product that enjoys outstanding brand loyalty. We believe along with our consumers and our customers that Rage is simply the best mechanical broadhead in the market. We intend to maintain that loyalty by continuing to focus on our consumers and by continuing to develop meaningful partnerships with our customers. We plan to expand upon the existing product lines with the type of new and innovative products that Rage has become recognized for. As part of our commitment to the brands and to the exceptional product performance and quality Rage users have come to expect, we plan to keep manufacturing unchanged and to continue investing heavily in both the brand and product innovation. Thats why we decided to maintain our base and our operations in Superior, Wis., for the foreseeable future.
Rage Outdoors is headquartered at 1230 Poplar Avenue, Superior, WI 54880. For more information on the full line of revolutionary SlipCam Rage Broadheads and the Ghost Quiver visit www.ragebroadheads.com
<http://www.ragebroadheads.com/> or www.ghostquiver.com
Daniel E. Schmidt, Editor, Deer & Deer Hunting