Like stated above, you have to go the extra mile for your customers. That means not hiring dufaces who want a job, and not being secretive either. You have to have a few people who know a lot about all aspects of hunting/fishing. Whatever you want to focus on. I used to work at Gander Mountain in WI. Yes, money talks, but most of the people who knew what they were talking about didn't work on the floor, they were managers and shipping and what not. The same remains true. They know how to hunt/fish/camp, but they don't know what works outside of where they do it. As far as DICK's...enough said. Cabelas, not sure...it's a drive for me, and I haven't been there too often. Fleet Farm is about the same as Dick's. All of these places have the equipment, but most of the people don't know too much about it. Out of the pro shops I've been to, most of them are too secreative. Which isn't good for their business. There is a fine line, it's possible to succeed. You have to be patient, and don't expect things to happen over night.