Madison, NC, April 22, 2010 - C-E (Campbell-Ewald) has been named Agency of Record (AOR) for the Remington Arms Company, Inc. - and its subsidiary and affiliated companies (Freedom Group Family of Companies) - the world's leading innovator, manufacturer and marketer of firearms, ammunition and related products for the hunting, shooting sports, law enforcement and military markets. With some of the most globally recognized brands in the industry, C-E now adds Freedom Group Family of Companies' Remington®, Bushmaster®, Dakota Arms®, DPMS/Panther Arms, H&R® and Marlin® brands to its portfolio of iconic brand accounts.
Marc Hill, Chief Marketing Officer of Freedom Group, said, "We were looking for a business partner that could help us develop our relationship with the consumer in the social media environment alongside our traditional marketing efforts. C-E's heritage of developing iconic brands with their proven ability to leverage the new channels of interest for our target strengthened their position among the competition." The AOR announcement was made by Hill after a formal review of agencies.
"We are excited about the opportunity to celebrate the heritage of the brands comprising the Freedom Group of Family Companies in modern, bold and inspiring ways," said Bill Ludwig, chairman and chief executive officer of C-E. "As we contemporize the brands' positionings, we look to move into new media and ignite conversations with their expanded audience." C-E's first work for the Freedom Group of Family Companies will break in fall 2010.
About Freedom Group, Inc.
The Freedom Group of Family Companies is comprised of the world's leading innovators, designers, manufacturers, and marketers of firearms, ammunition, and related products for the hunting, shooting sports, law enforcement, and military markets. As one of the largest manufacturers in the world of firearms and ammunition, The Freedom Family Group of Companies has some of the most globally recognized brands including Remington®, Bushmaster®, DPMS/Panther Arms, Marlin®, H&R®, NEF®, LC Smith®, Parker®, EOTAC, AAC, Dakota®, INTC and Barnes Bullets. The Company distributes its products throughout the U.S. and in over 80 foreign countries. More information about the Company can be found at www.freedom-group.com
C-E (Campbell-Ewald) is one of the nation's largest advertising and digital communications agencies, with more than 1,100 employees and offices in Detroit, Los Angeles, San Antonio, Atlanta, Chicago, Dallas, New York, and Washington, D.C. A part of The Interpublic Group of Companies (NYSE:IPG), C-E partners with a score of national brands, including Alltel Wireless, Carrier, Chevrolet, General Motors, Ghirardelli, Kaiser Permanente, Olympic Paints and Stains, OnStar, USAA, the United States Environmental Protection Agency, the United States Mint, the United States Navy and the United States Postal Service.
For more information on C-E, visit www.c-e.com
Daniel E. Schmidt, Editor, Deer & Deer Hunting