So what is my most effective camo, really? I 27 years of bow hunting, this was the absolute best:
I found a remnant of it at a a fabric store in the early 80's and made a poncho out of it. All of my biggest bow kills were taken under that poncho.
I gotta run again, but here's a little more on that story:
In Praise of Ponchos
Now, was it the lack of UV reflectivity? The goofy pattern? Anytime you put UV and Deer together, it's a hoax. I've got the skinny on it on my weblog. The pattern probably had something to do with it, I used to put that poncho over my gear if I needed to leave for a bit. I've walked back and been standing on top of the poncho and not been able to see it. But that's my eyes, not a deer. What I think did it was the fact that the poncho broke up my form. The whole gestalt of head/shoulder/arms/body gets thrown out the window. The pattern is secondary.
To answer the original question: Walmart is fine. Some of my best camo came from their racks. I would not be picky at all. Also go trolling through Sportsmansguide.com and wingsupply.com. The former has some great deals on mil-surplus stuff. Flecktar , DPM, and plain old Woodland work great.