According the the Federal District Court Judge, what got Scent Loc in trouble was their claims that their products used "odor eliminating technology" and/or "odor eliminating clothing" which the court ruled were FALSE. An injunction was also issued against Scent Loc, Cabela's, and Gander Mt. from "further deceptive practices" in regards to odor eliminating clothing.
The judge also ruled that advertisments that use the terms/phrases:
"Odor eliminating technology"
"Odor eliminating clothing"
"Eliminates all types of odors"
"Remove all odor"
"Complete scent elimination"
"Works on 100% of your scent 100% of the time"
"All human scent"
"Odor is eradicated"
"And graphics demonstrating that human odor cannot escape the carbon embedded fabric, ARE ALL FALSE STATEMENTS AS A MATTER OF LAW".
Bottom line? They've been LYING to you all these years. This goes beyond having some Antler Porn star pimping a lure or a call that he claims he killed his latest Booner with, and that he heartily endorses. Anyone who buys into that garbage deserves to be skinned. What Scent Loc did was pure lies and falsehoods. That said that their product would do what it cannot in no uncertain terms. "Forget the wind and just hunt", "it eliminates human odor"....HOGWASH!
I hope they get sued out of existance.
I own a small business. I guarantee all my work for 3 years, unless otherwise stated in the contract. If I don't stand by my work and what I guarantee, then I deserve to be shut down. It's bad for small business, and it's bad for my industry. The hunting gear industry is no different.
Offer No Apologies.....
NRA Endowment Life Member