ORIGINAL: Marc Anthony
bmorris, If you want a copy of this test, I would contact Virginia Tech directly and ask for their study. If I had a copy handy, I would happily email you one. I do know right after it was finished, Natural Predator, the company that makes Tru Carbon was anxious to mention it on their website. It was not funded by any outside source, that I'm sure of.
Mark;
While I agree with you that activated carbon works very effectively, it is unfortunate that the Vriginia Tech report has not been fully disclosed. When you review the data on the Natural Predator site, the results are presented in a form that, well, let's just say would never hold up under peer-review for publication.
See:
http://www.trucarbon.com/index.php?page ... index&id=1
They "tested" their product with a variety of scents against 6 other products and concluded that their product was 99.7% "effective" (whatever that means) while the 6 other products, when lumped together were %92.98 "effective."
Interesting. Lets suppose 5 of those products are actually
better than the tested product, and one is much worse:
If 5 of the products tested at 99.8% (better than the product they were marketing) and 1 of the other products tested at 58.5% effective, you get the same result as they report--92.9% effective for the averaged competing group. By lumping them together, they make it appear as if the other products all tested way below theirs, which probably was not the case. Several of the products they were comparing to are great products, and may have tested out comparably. That does not mean they are better than the target product, or can achieve what the target product can. Just that they are able to test as well for the chosen compounds. It is unsound science to average a group of individual results and compare it to a single result. Probably a couple of the other manufacturers could take the same data, average the activated carbon in with the poorer products, and "prove" that their product scores higher.
Here's an easier example. Suppose you are 40 years old. You compare your age to 6 other people and find that their average age is 36. Does that mean you are older than the others in the group?
Let's suppose they are 50, 30, 35, 45, 26, and 30. Well, two of them are actually older than you. It is completely invalid to draw conclusions about individuals in a group when you average them.
Unfortunately (for me as well) the study is meaningless as presented. I sell a competing activated carbon product. It pains me to see studies like this in the public domain, because they lead inexorably to the same kinds of problems faced by the clothing manufacturers. It is bad for the business and bad for both my company and theirs. because our customers are for the most part elite bow hunters, scent control fanatics, and are smart enough to figure out what will work for them. I don't think I have a single customer who does not also use activated carbon clothing. I am never without two layers. These kind of guys will test things on their own and be very skeptical of any data they are presented with.
Many of the studies you see associated with products are no different than this. Just graphs and charts aimed at making it look scientific. Most companies selling non-food or medical products simply do not have the research budget to do rigorous studies. They tend to just throw up something and call it scientific.
I will tell you a study that is meaningful. If you take some coon urine, which puts out thousands of times the odor molecules per unit time than a human does, and put it on a piece of filter paper, and put activated carbon onto the filter paper, most people can not smell any of the coon urine. That's a real world test. Now, you may say that's not a good test because a deer has much better scent detection than a human, well, that's true, but this little test overdoes the quantity of odor molecules, which more than makes up for the discrepancy in odor detection. A bad "scientific" test is not as meaningful as a powerful anecdotal test to a consumer. They can smell that it works. As Bob Dylan says, "you don't need a weatherman to know which way the wind blows."
Jim Brauker