I think the big deal is many channels like the Animal Planet hold the attention of millions of viewers. They perpetuate this idea of how it is cruel if an animal dies by any other hand than the hand of mother nature. Many of those shows e.g. chimp eden for example think it is just fine to touch and cuddle wild animals. This whole idea of stewardship has morphed into cuddling and taking care of animals when it should be about a scientific approach. You even see it within the hunting community, the idea that feeding wildlife is somehow ok, because heaven forbid they will die because of the harsh environment (errr... those same harsh winters they have been surviving millions of years before we showed up).
But either way I think the video is not a great promotional piece for hunters. I mean we have laws here against shooting animals after dark.
"The deerskin rug on our study floor, the buck's head over the fireplace, what are these after all but the keys which have unlocked enchanted doors, and granted us not only health and vigor, but a fresh and fairer vision of existence" -Paul. Brandreth