"Any sportsman who can kill his deer without the tingling spine, the quick clutch at his heart, the delicious trembling of nerve fibers when the game is finally down, has no place in the deer woods." Lawrence R. Koller. (1948).
Wanted to watch the entire 3-plus minutes, but couldn't take it. However, I'm thinking that at the end of his commercial (I'm being generous with this term), he is likely to say, "But wait.....that's not all, if you call right now we will double the offer........."
It isn't what happens to us, it is how we deal with it, that matters most.
The same people who fall for this are the same kind of hunters who support carbon. Be sure some of our great " pro hunters " will soon join in supporting these claims. Maybe the bone collectors can add this to their list of endorsements ?