FeraDyne® Outdoors, manufacturer of more than 20 industry-leading brands, announces the retirement of International Sales Manager Lennie Rezmer and the resulting transition of international field representation to Outdoor Marketing International (OMI).
Leaving behind a storied, 48-year legacy as a critical part of the archery industry’s most influential brands, Rezmer is set to retire at the end of 2020.
“When I first started, the compound bow didn’t even exist,” Rezmer said. “I’ve seen a lot of great changes and innovation in archery over the years — and I’ve traveled around the world because of it. I’m eager to pass the torch to OMI and enjoy more time in the field shooting, hunting and making new memories with my family, friends and grandchildren.”
In a seamless transition, Rezmer’s duties will be assumed by OMI, a hand-selected group of sales professionals whose territory coverage will include the entire globe, with the exception of North and South America. “I’m very impressed with the team at OMI and know they’ll continue the tradition of service, account management and development that I initiated more than 36 years ago during the humble beginnings of GameTracker,” said Rezmer.
For the remainder of the 4th quarter, Rezmer and OMI will work in concert to facilitate the transition – ensuring all of FeraDyne’s valued customers are brought to awareness of their new sales contact(s), while fully initiating OMI to the entire portfolio of FeraDyne brands. OMI will be tasked with international sales of the entire FeraDyne portfolio of brands with emphasis both on target archery and hunting. Their sales staff and office support team have earned the group an exceptional reputation worldwide.
“I’ve worked with OMI since Peter started the group, and they’re second-to-none in a global sales capacity and overall integrity,” said FeraDyne CEO Todd Seyfert. “The addition of our archery brands to their strong portfolio is a natural fit. Though Lennie leaves big shoes to fill, I have full confidence the team at OMI will excel at providing FeraDyne’s customers the level of excellence they have come to expect during Lennie’s long and successful career.”