Consider all the variables before investing your hard-earned dollars on optics for your deer hunting firearms.

Consider all the variables before investing your hard-earned dollars on optics for your deer hunting firearms.
The all-new R-Series from Bushnell features riflescopes, rangefinders and binoculars made specifically for whitetail hunters.
When your hunting style is all about mobility and efficiency, your gear can’t weigh you down — that includes your spotting scope. Vortex’s new Viper HD 11-33×50 Spotting Scope fits that focus perfectly. No matter if you’re searching for bucks out on the prairies, across mountain valleys or in some secluded bean field, this compact spotter can be your constant companion, giving no excuses for leaving it in the truck.
Trent Marsh of Riton Optics explains how to choose a scope not based on your rifle but what you truly need for your hunting scenario.
Gas and grocery bills are taking a bigger dent out of our wallets every month, but that doesn’t mean we have to refinance the mortgage for a lightweight, rock-solid tripod. Vortex’s Mountain Pass Tripod gives a ton of bang for the buck with features more often found on tripods with a comma in the price.
A quality spotting scope can make a huge difference for long-range scouting and rifle-range practice, but finding the quality you want at a price you can afford can be a barrier for many of us. Not anymore. Vortex Optics’ new lineup of Crossfire HD Spotting Scopes bridges that gap to offer six models of various magnifications to fit the spotting role for any hunter’s and shooter’s needs.
Burris has announced the promotion of Alberto Corbetta to the position of Senior VP of Sales and Marketing.
Check out Vortex Optics’ new Razor® UHD 8×32 and 10×32 binoculars. With the best glass available, these binos are streamlined and slim, yet retain the extremely sharp image quality that previous Razor UHDs have become so well known for.
Vortex Optics has just upped the ante for serious deer hunters looking to upgrade their optics. The new Viper HD riflescopes are adaptable, versatile and offer top-notch accuracy from first light to last. No matter what, where or how you’re hunting, there’s a Viper HD scope fit for exactly what you need.
For a limited time, ZEISS will be offering promotions on Conquest HD binoculars and LRP S5 riflescopes at participating ZEISS authorized dealers.