From Nov. 20 to Dec. 31, ZEISS will be offering holiday promotions through participating ZEISS authorized retailers.

From Nov. 20 to Dec. 31, ZEISS will be offering holiday promotions through participating ZEISS authorized retailers.
From Oct. 10–Nov. 30, ZEISS will be offering a fall hunting promotion through participating ZEISS authorized retailers.
The Burris Eliminator V has a built-in laser rangefinder that measures the distance to your target and then calculates an exact aiming point.
ZEISS has three new releases with the launch of the SFL 40 binoculars, LRPS3 riflescope and updates to many of the Conquest V4 riflescopes.
The Burris Eliminator 5 LaserScope ranges and displays the distance to your target, and instantly shows an exact aiming point based on distance and wind.
The Burris Optics Droptine line has riflescopes and binoculars for budget-conscious buyers that don’t want to sacrifice ruggedness or comfort.
The InfiRay Rico RL42 Thermal Scope has crystal-clear imaging, and you don’t have to fuss with a bunch of buttons.
After missing the buck of a lifetime using a cheap, unreliable scope, the author upgraded his gear — and got a second shot at his target buck.
The Vortex Optics team uses this riflescope for 90% of their whitetail hunting. It’s the new Viper HS 2.5-10×44 riflescope.
Good, quality optics come in handy for so many different deer hunting situations, that it’s pretty tough to imagine hunting without them. Here is a sample of what was offered for deer hunters at the 2018 SHOT Show in Las Vegas.