More than $7 million from in MidwayUSA customer donations through the NRA Round-Up in the last 20 years has helped fight against anti-gun initiatives through the National Rifle Association and Institute for Legislative Action.
When customers place an order with MidwayUSA by phone, mail or internet, they are asked if they want to round up their order to the next highest dollar amount.. If so, that amount goes to the NRA-ILA endowment.
At the 141st NRA Annual Meeting & Exhibits in St. Louis last month, MidwayUSA founders Larry and Brenda Potterfield presented a check to Chris Cox of the NRA-ILA for $6,929,025, the total amount of money donated so far by MidwayUSA Customers since 1992.
Other shooting industry companies have chosen to embrace the NRA Round-Up program. Total contributions are more than $9 million.