Welcome to Deer & Deer Hunting


U.S. and Canada residents call (800) 250-9159

Outside the U.S. and Canada call (386) 246-3414


Call Brad Rucks at (920) 284-8732, or send an email to: brad.rucks@media360LLC.com

About Us

Deer & Deer Hunting kickstarted the whitetail industry in 1973 with the incorporation of the Stump Sitters Whitetail Study Group. It was founded by Jack Brauer and Al Hofacker, two ultra-serious whitetail hunters from the Upper Midwest. The magazine built its reputation on editorial quality and integrity. When the first copies of Deer & Deer Hunting Magazine came off the press in 1977, it marked America’s first whitetail-specific publication. The magazine’s founders built the brand’s niche by providing whitetail enthusiasts with cutting-edge insights on deer research, behavior, biology, hunting tactics and hunting product development. The magazine is published 11 times per year. Other titles in the portfolio include Turkey & Turkey HuntingThe TrapperIce Fishing and Living Ready.

Today, D&DH is part of Media 360 LLC of Waupaca, Wisconsin. Deer & Deer Hunting still offers comprehensive and practical information about white-tailed deer and deer hunting techniques — the type of editorial no one else has been able to imitate in print, digital, online video or broadcast television. “Deer & Deer Hunting TV,” now in its 16th season, anchors the Saturday Night Deer Camp programming block on Pursuit Channel.

The company is led by whitetail fanatics Brad Rucks, Daniel Schmidt and Steve Bartylla. Combined, the three men have more than 75 years of experience with Deer & Deer Hunting and the outdoors industry. Rucks (sales) and Schmidt (editor) have been staff members for more than 25 years each; Bartylla has been a top content contributor for print, TV and online video, including the top-rated “Grow ’em Big” and “Hunt ’em Big” online shows.

Writer’s Guidelines for Print Publications

As the masthead implies, this is a specialized magazine devoted to deer and deer hunting (with a strict emphasis on white-tailed deer). Readers include a cross-section of the deer hunting population: individuals who hunt with bow, gun or camera.

The editorial content of the magazine focuses on white-tailed deer biology and behavior, management principles and practices, habitat requirements, natural history of deer, hunting techniques and hunting ethics. We also publish a wide range of “how-to” articles designed to help hunters locate and get close to deer at all times of the year. Most of our readership consists of three-season hunters (archery, centerfire/shotgun and muzzleloader) and about one-third camera hunt.

Feature articles dealing with deer biology or behavior should be documented by scientific research (the author or that of others) as opposed to a limited number of personal observations.

Freelance material is also accepted for one of our regular departments. “Deer Browse” contains short items reporting unusual observations of deer behavior, unique hunting experiences and newsworthy information.

Cover dates for the regular issues of Deer & Deer Hunting are: February, April, June, Summer, August, September, October, November and December. The remaining issue, the Deer Hunter’s Equipment Guide, is distributed to subscribers and newsstands in June. 

Manuscripts and Queries

Length: Features – 1,000 to 2,500 words. “Browse” – 200 to 900 words.
Query letter is appreciated giving brief description of subject matter being considered by author.
Photos and/or artwork appreciated with articles, but are not mandatory.
Payment upon publication.
Features $150 to $600
“Browse” $25 to $250

Manuscripts should be submitted in a Microsoft Word file. They can be e-mailed to the editor.

 E-mail queries are preferred. (dan.schmidt@media360LLC.com)

Authors and photographers are required to sign publishing contracts.

Media 360 LLC also publishes: 

The Trapper

Ice Fishing Magazine

Deer Hunters’ Almanac

Whitetail Calendar

Guns DIY Magazine

Modern Hunter Magazine

For information on these titles, please send an e-mail to: chris.berens@media360LLC.com


We are not currently seeking photo submissions.

Send D&DH queries, manuscripts to:

Daniel E. Schmidt



Or via regular mail:

Daniel Schmidt

Deer & Deer Hunting

P.O. Box 548, Waupaca, WI 54981

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