Plano Synergy, a market leader across multiple hunting and fishing product categories, has announced the promotion of Joe Snatchko as vice president of sales – outdoors.

Joe Snatchko joined Plano Synergy as senior director of brand – archery over a year ago. In his new role, Joe will help drive sales for all brands by delivering the best combination of quality and value. Joe will lead this effort through many of Plano Synergy’s key US accounts.

“We’re very excited to have Joe as our new VP of sales. His wide-ranging experience in sales and leadership will help position and propel our brands to even greater success,” says Ryan Busbice, president. “Joe continues to be a valuable asset for Plano Synergy, and I look forward to him continuing that success in his new role.”

Before joining the Plano Synergy team, Snatchko worked at Outtech Sales Agency. He served as general manager and vice president of sales for seven years, driving key account sales, POS analytics, associate training initiatives and sales go-to-market strategies. Before his tenure at Outtech, Snatchko worked for Dick’s Sporting Goods as merchant in fitness and hunting buying departments, and e-commerce merchandising manager for hunting, fishing and outdoor equipment.

“I am honored to move into this new role with Plano Synergy,” said Snatchko. “I look forward to the challenge this position brings and to working with such a talented team that is driven to make an immediate impact.”