optics

Hot Gear: There’s a Styrka Riflescope for Every Hunt

With nearly two dozen scope models, in three separate product lines, Styrka has the scope just right for you and your hunting needs.  The top-of-the-line Styrka S7 Series Riflescopes feature Styrka’s proprietary SXL-MAX multi-coating for increased light transmission-better light enhances the contrast and resolution for sharper, more detailed images. Constructed of one-piece, 30mm aircraft-grade...

Hot Gear: Go Old School with Cool Limited Edition Binoculars

Nikon is pleased to announce a special 100th Anniversary Edition of the esteemed 8×30 EII binocular as part of its celebration of a century of optics-making experience. This limited edition model offers all of the performance aspects of the Nikon EII together with enhanced features, specifications — and limited production of 400 units worldwide —...

Hot Gear: New Conquest Series Features 6X Magnification

Carl Zeiss Sports Optics, the world’s leading manufacturer in high performance sports optics, is pleased to announce the new Conquest V6 riflescope line. Designed for today’s demanding hunters and sport shooters, the Conquest V6 features a superior 6x variable magnification range, new ballistic lockable turrets and new ballistic reticles ZBR & ZMOA in a...

Hot Gear: Bushnell Introduces New Engage Optics Line

Bushnell, an industry leader in high-performance optical solutions for more than 65 years, announces a new line of high-quality, performance-driven optics for modern hunters and shooters. The new Engage riflescopes and binoculars represent the latest evolution in Bushnell optics. “The Engage line is built to outperform all other comparable scopes and binoculars and completely...

Styrka Helping the Long Shot Come In

There is special rush making the long shot come in. Banging a steel target or placing the perfect shot on a whitetail right at the cusp of the comfort zone — its really what marksmen’s dreams are made of. But there are certain elements that must come into play to guarantee such attempts are...

Styrka S3 4-12×50 SH a Scope for All Seasons

What makes good glass? It’s a question almost every rifle hunter is faced with at one time or another and involves many facets. When it comes to riflescopes, glass, mechanics and manufacturing quality must seamlessly meld together to produce a top-notch optic. It’s a real high-wire act to get these aspects to come together,...

SHOT Show 2017: Bushnell Expands Optics Lineup

Bushnell, an industry leader in high-performance sporting optics for more than 69 years, is introducing new models in the Elite Tactical and AR Optics lines highlight the company’s ability to blend advanced technologies with premium-grade optics. In the battle-hardened Elite Tactical line, the new SMRS (Short Midrange Rifle Scope) joins the Elite Tactical DMR...

Get the Most From Your Ruger 10/22 Rifle

There’s no question that Ruger’s 10/22 carbine is the most popular and acclaimed .22 caliber semi-automatic rifle in the country. And for good reason. Its simple blowback bolt design leaves little room for malfunctions; it is remarkably accurate despite its bolt-on barreled action and given its short stature and light weight, it is the perfect...