optics

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Bushnell Elite Series: Best Bargain for Deer Hunting Scopes?

Bushnell Optics has retooled its popular Elite Series line of scopes to make it easier for you to find the best scope for deer hunting. You’ll get the great features of the Bushnell Elite line such as Rainguard HD coating, top quality optical glass and rugged housings in 1-inch or 30mm tube sizes. This...

Hawke Vista

Hawke Evolves with New Rebranding, Product Lines

More than a year ago, Hawke began a complete brand review to update not only the identity, but also the products and the way those products are presented. Over the course of 2015 this new, fresh Hawke identity will be phased in. The new brand identity and website supports the evolution of Hawke as...

Bushnell Binocs

VIDEO: Best Binoculars for the Money and What to Look For

Deer hunters want quality equipment at reasonable prices and that’s not a bad thing at all, whether it’s a rifle or apparel or optics. Optics, of course, span the gamut today to pretty much include anything with glass. Binoculars, monoculars, laser rangefinders, scopes, thermal imaging gear, spotting scopes … it’s a big field with myriad...

Bushnell Legend E Binoculars

2015 Best New Optics: See More Deer This Season

Live from the annual SHOT Show in Las Vegas, the Deer & Deer Hunting team is scouring the floors of the massive Shooting, Hunting and Outdoors Trade event where some of the best deer hunting gear for 2015 is making its debut this week. Deer hunters always want quality optics for scouting and picking...

Bushnell optics

Deer Talk Now: See More Deer, More Often

John Vaca of Bushnell Optics sits down with Deer Talk Now host Dan Schmidt for a one-on-one interview about some of the highest-tech improvements to hit optics in decades. Vaca explains how deer hunters can better use their optics to glass animals at long distances. He also explains how to use range-finding technology along with...

A smooth-shooting rifle and good bullets are obviously crucial to success, but they're only as good as the optics that help you line up the deer in your sights.

Can You Save Money and Sight in Your Rifle This Quickly?

If you’re still gearing up for the gun season in your deer hunting zone or state, there’s enough time to get to the range and get your scope zeroed in perfectly for the best accuracy. It’s fun to go shoot at the range. I’ve never heard anyone say they hated it, even the guys...