O.F. Mossberg & Sons, Inc, America’s oldest family-owned and operated firearms manufacturer, has launched its redesigned, mobile-optimized online store with the announcement of “Grand Opening” specials for visitors who join the Mossberg community.

Now through Nov. 20, 2016, sign up as a Mossberg community member and receive 20 percent off of your next purchase of gear, apparel, parts and all things Mossberg at www.mossberg.com/grand-20 or simply browse through the latest offerings at www.mossberg.com. For further savings, look for Black Friday specials Nov. 21-25, with Mossberg Community members receiving a 10-hour advance notice on all special sales throughout the week.

Visitors will discover a fully-integrated experience with the firearms section of the site. Easily locate parts or accessories for your Mossberg firearms by simply selecting the model. New filters and navigation streamline the process of finding the right barrels, chokes and accessories to customize your shotgun or rifle. Display your Mossberg pride with branded gear, apparel and collectibles. And if you are an on-the-go shopper, the new store has been optimized for ease of viewing on mobile devices.

Why join the Mossberg community? As a member, we will keep you posted on new guns, apparel and online store special offers and discounts. You can join other Mossberg enthusiasts with access to the latest tips and secrets for success in the field or ways to further enjoy your favorite outdoor experiences.

Start shopping today and take advantage of the latest online discounts at www.mossberg.com.