Principals for the Pursuit Channel and the Edmonton, Alberta, Canada-based WILD Television Network (WILD TV) have announced the formation of a strategic alliance to better serve their audiences. The new alliance will offer unique crossover efficiencies and increased target penetration for the hunt-fish-shoot manufacturing community serving the United States, Canada and several key European markets.
Pursuit Channel and what will become the re-branded xe2x80x9cWILD Pursuitxe2x80x9d network in Canada combine for 25 years of international broadcasting acumen serving tens of millions of households. WILD launched in 2004. Pursuit is entering its 11th season as a leading distributor of exceptional, Nielsen-measured, independently driven outdoor content.
xe2x80x9cThis super-synergized, seamless coalition creates world-class competencies for our continentxe2x80x99s most important, most active conservationists,xe2x80x9d said Rusty Faulk, CEO of the Pursuit Channel. xe2x80x9cTo combine and package a multi-national bundle of enthusiasts on this scale promises to create a next-level portal for our friends and partners in the manufacturing, conservation and political sectors.xe2x80x9d
xe2x80x9cThis new alliance with Pursuit Channel is thrilling,xe2x80x9d said Ryan Kohler, President of the WILD businesses. xe2x80x9cWILD Pursuit is the reboot of a great favorite, giving our subscribers access to never-seen-before, top-end outdoor programming. Conversely, Pursuit opens an American pipeline of entertainment featuring the programs of our Canadian content partners, showcasing some of Canadaxe2x80x99s xe2x80x93 the worldxe2x80x99s xe2x80x93 most impressive big-game species. Incredible landscapes. Charismatic new personalities.xe2x80x9d
The announcement follows a record-setting pace for Pursuit Channel, which adds a treasure-trove of new shows in 2019, including Bassmasters content. xe2x80x9cWe are thrilled to be able to air The Bassmasters on Pursuit Channel, which has an unmatched track record of growth among the audiences our anglers and sponsors most want to reach,xe2x80x9d heralded Bruce Akin, B.A.S.S. CEO.
Pursuit Channel is currently active in more than 30 million Nielsen-audited households following a remarkable 15-percent surge in delivery during the past 11 months. The Pursuit Channel xe2x80x93 WILD TV alliance, creating WILD Pursuit to serve Canada, precedes more big news from Pursuit Channel during this weekxe2x80x99s 2019 SHOT Show in Las Vegas, NV.
Pursuit Channel, a categorical leader in HD home delivery, is active nationally via DIRECTV HD, AT&T HD, DISH Network, Fios by Verizon HD and Centurylink Prism HD, Cox Communication and the National Cable Television Cooperative (NCTC). Since subscribing to Nielsen for its reporting in January 2018, Pursuit added 4 million households. Additionally, PursuitUp provides free viewing for hundreds of episodes through ROKU, Amazon Fire TV, iPhone and Androids.
MOOSE Media, www.moosemedia.com, represents producer time-buy schedules, network advertising campaigns and many marketing functions for the Pursuit Channel.