Live from the annual SHOT Show in Las Vegas, the Deer & Deer Hunting team is scouring the floors of the massive Shooting, Hunting and Outdoors Trade event where some of the best deer hunting gear for 2015 is making its debut this week.
Deer hunters always want quality optics for scouting and picking apart woods, fields and cutover timber patches in search of a deer. Or maybe just an antler, or a tail swish, or the subtle movement of a deer’s head scanning the field. Good optics are a must for safety and a quality hunting experience.
Here are some of the best new optics you’ll see this season:

Bushnell Elite 3500
The new Bushnell Elite 3500 riflescopes don’t feature bells and whistles for the sake of advancement. They offer elevated performance for the real world and a tangible commitment to building the sharpest, clearest and brightest optics available today.
Fully multi-coated optics combined with Bushnell’s exclusive Ultra Wide Band Coating process boost light transmission through the scope to 91percent. This translates to incredible brightness during those final minutes of shooting light when game animals are most active. The patented RainGuard® HD coating offers a permanent barrier that beads water to scatter less light and give a clear view in conditions that would render untreated optics unusable.
They are torture-tested to ensure reliability in the heaviest magnums, and are backed by Bushnell’s 100% Bulletproof Money-Back Guarantee. Also available in larger 4500 and 6500 models.

Hawke Endurance Slug Gun Scope
As shotgun and muzzleloader performance has improved, the need for precision optics has increased. The latest Endurance scope from Hawke delivers a unique blend of performance features to maximize slug gun accuracy and range.
The new Slug Gun SR reticle has been designed to calibrate to the trajectory of shotgun and muzzleloader slugs fired between 1,300 and 1,800 fps. The reticle provides three chevron aimpoints for 100, 150, and 200 yards, taking the guesswork out of long shots with shotguns and muzzleloaders. In addition to the ballistic design, the reticle is glass-etched and illuminated. Forgoing the traditional step-click illumination controls of the past, the new illumination package offers a stepless rheostat for maximum adjustability. Perhaps most important, the latest Endurance chassis from Hawke boasts a full 4.5 inches of eye relief for safe shooting on even the highest recoiling rounds.
Using the same innovative design technology that Hawke has made famous in crossbow reticles, the Slug Gun SR reticle allows the shooter to calibrate the ballistics profile of their load combination to the reticle in the scope. Simply sight the gun in at 100 yards on 6X. Once sighted in, move the target to 150 yards, and shoot a group. If the groups are high, adjust the magnification up in half-power increments, if low, adjust magnification down in half-power increments. Use this magnification adjustment to fine-tune the vertical adjustment until the groups are impacting the target at the point of aim. The scope is now calibrated to this individual combination out to 200 yards. Available now, the Endurance Slug Gun SR scopes from Hawke are certain to make the 2014 deer season your most successful ever. To learn more, visit http://www.hawkeoptics.com/hawke-endurance-3-9×40-slug-gun-sr.html
As with all Hawke scopes the lenses are fully multi-coated for the best possible light transmission and management. Waterproof, shockproof, and nitrogen purged to be fogproof, all Endurance scopes are covered by the transferable Hawke® Worldwide Warranty. Additionally, the Endurance reticles are supported by the free Hawke BRC program. Supported by true ballistic information, the BRC allows for blueprinting of the projectile to any Hawke multiple aim point reticle. Download the BRC absolutely free at www.hawkeoptics.com.

Swarovski STR Spotting Scope
Long-range shooting imposes stringent requirements on both sport shooter and equipment. Every smallest detail is crucial for achieving the optimum hit. The new STR 80 spotting scope from Swarovski Optik is the right choice to do this. It combines crystal clear, state-of-the-art optics with maximum user comfort. Its reticle that can be activated and deactivated allows you to estimate distances and sizes – all without interrupting observation. When combined with a digiscoping adapter, such as the TLS APO, the STR 80 is also ideal for documentary purposes.
The reticle can be activated or deactivated
Swarovski Optic makes it possible to project a reticle directly in a spotting scope. The reticle (MOA or MRAD) can be activated or deactivated as required. This means that it can be used across the whole zoom range and in bright conditions.
Proven quality: the optical equipment
Thanks to its powerful, crystal-clear HD optics with fluoride-containing lenses and 80-mm objective diameter, the STR 80 spotting scope guarantees optimum display quality and impressive detail recognition even over long distances, as well as bright, lifelike images even in poor lighting conditions. The light aluminum housing is rugged, reliable, and its resistance has been tested in every climate zone. The STR 80 spotting scope with reticle is also dirtproof, dustproof, and watertight (up to 4 m / 13 ft) thanks to interior focusing and an inert gas filling.

Vanguard Endeavor ED II
Building on the successful foundation of the award winning Endeavor ED binoculars, Endeavor ED II brings Vanguard Optics to another level.
The Endeavor ED II series offers the latest Vanguard optical technology enhancements including premium HOYA ED (Extra-low Dispersion) glass with edge-to-edge clarity that enhances light transmission. The new Endeavor ED II series has a redesigned look and feel.
This new series of optics are nitrogen purged to prevent fogging and are completely waterproof and shockproof. The magnesium alloy body offers exceptional strength and stability, and the ergonomics and open-bridge design allows for comfortable use in any situation.
Vanguard’s ED glass stands above the competition with elite color fidelity and elimination of chromatic aberration in the most challenging viewing environments. Twist-up eye pieces feature 3 levels to accommodate eyeglass users and a right side locking ocular diopter control provides customized optical tuning.
Endeavor ED II comes complete with a carrying case, lens caps, and neck strap. Vanguard is committed to developing optics of superior design, performance and value. Confidence in products and a commitment to deliver only the highest level of service led to the creation of the Vanguard Premium Lifetime Warranty.
This consumer-friendly lifetime guarantee ensures that consumers can purchase Vanguard Optics without worry. If your Vanguard optics are ever broken or damaged, they will be repaired or replaced free of charge – no questions, no hassle.

Bushnell Legend E Series
How do you make a legend better? Simple: Make one for everyone. For 2015, Bushnell is adding three new series to its award-winning Legend line of binoculars. The E Series reaches new levels of excellence and value with the all-weather assurance of Bushnell’s exclusive RainGuard® HD coating. Built with a lightweight magnesium chassis and fully multi-coated optics for amazing light transmission, the E Series demonstrates excellence in the field or on the water.
Available in 8x or 10x magnification with powerful light-gathering 42mm objective lenses, E Series binoculars also feature improved high-resistance twist-up eyecups and fine-click adjustments built into the diopter. Custom objective covers protect and complete a package that brings legendary excellence into reach for a whole new segment of outdoor enthusiast.
Features & Benefits
- Lightweight magnesium chassis for reliability in extreme environments
- RainGuard HD water-repellent coating allows continued use in wet weather
- Ultra Wide Band Coating is customized for every lens to allow maximum brightness and truer color across the light spectrum
- PC-3® phase-coated prisms enhance resolution and contrast
- Lead-free environmentally-responsible glass
Features & Benefits
- Versatile 3x zoom ratio
- Rugged aluminum one-piece, 1-inch tube construction
- RainGuard HD lens coatings
- Fully multi-coated optics
- Ultra Wide Band lens coatings
- Magnum recoil-proof construction
- 100 percent waterproof and fogproof construction
- Fast-focus eyepiece

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