Many indicators, including a record-setting 2011, show the firearms industry  continues to thrive in a down economy and that the potential exists for another  strong sales year in 2012, reports the National Shooting Sports Foundation, the  trade association for the firearms, ammunition, hunting and shooting sports  industry.

NSSF made the announcement today at the Shooting, Hunting and  Outdoor Trade ShowSM (SHOT Show), where exhibitors unveiled thousands of new  products they hope will excite customers in 2012. The trade show, with an  attendance of nearly 60,000, is the largest of its kind in the world.

The $4 billion firearms and ammunition industry stands apart from other industries that are struggling in the slow economy. Demand for guns has continued at a robust pace since late 2008. NSSF estimates the industry is responsible for approximately 180,000 jobs and has impact on the U.S. economy of $28 billion.

Click here to view some of this year’s newest guns.