One of North America’s oldest archery companies is changing hands.
According to a press release issued today by Heritage Outdoors, the company is acquiring PSE Archery, a 52-year-old company founded in 1970 by Archery Hall of Fame Member Pete Shepley. PSE was one of the first national advertisers in Deer & Deer Hunting Magazine in 1977 — America’s first and foremost whitetail hunting media sources founded by the Stump Sitters in 1973.
Meet the New Owners of PSE Archery
According to the press release, Heritage Outdoor Group, a newly formed holding company with a mission to obtain leading brands in the outdoor space, is proud to announce the acquisition of PSE Archery, a premier manufacturer of high-quality archery products. This acquisition will significantly expand Heritage Outdoor Group’s offering in the archery market and provide customers a wide range of products with advanced technology and proven performance.
“We are thrilled to welcome PSE Archery to the Heritage Outdoor Group’s family of brands,” said Zack Gleeson, President and CEO of Heritage Outdoor Group. “PSE Archery’s commitment to innovation, quality and customer service has been respected for decades in the industry. We are grateful for the opportunity to further enhance and grow the brand that Pete Shepley built.”
RELATED: THE TOP 10 BOW COMPANIES OF ALL TIME
PSE Archery has a long history of producing innovative and high-performance archery products, earning a reputation as a leader in the industry. With its broad range of bows, PSE Archery provides customers with even more choices when it comes to their outdoor equipment and gear needs.
“Joining forces with Heritage Outdoor Group is a major milestone for PSE Archery,” said Lonnie Workman, VP of Sales, Marketing and Product Development at PSE Archery. “With the support of Heritage, we will be able to bring our products and expertise to a larger audience and continue to grow and innovate in the archery market.”
Heritage Group Pledges Full Effort to PSE
Heritage Outdoor Group said it is committed to maintaining PSE’s strong reputation in the market through unmatched customer service and products that elevate an archer’s shooting experience.
“I have full confidence in the Heritage Outdoor team to continue to build upon the foundation I have built here at PSE” said Pete Shepley, Founder of PSE Archery.
Under Heritage Outdoor Group’s ownership, PSE Archery will continue to partner with and expand the relationship with Nock On Archery, a leading brand in the archery space. “PSE Archery has proved to be the most accurate bow in my career and I’m excited to now have the horsepower of the Heritage Outdoor Group behind our passion to inspire and educate the archery community while giving the PSE dealers leading innovations,” said John Dudley of Nock On Archery. “As we have gotten to know the Heritage team, we are thrilled for this next chapter of our partnership. We know that Heritage Outdoor Group is focused to carry on the PSE excellence we have come to rely on and bring all new dealer support and marketing.”
Heritage Outdoor Group and PSE Archery will continue to operate as separate entities, but will work closely together to bring customers the best products and experiences possible. Terms of the acquisition were not disclosed.
