MTN DEW is launching its new campaign “Out Here. It’s DEW.”, in celebration of the great outdoors. To kick off their campaign, a $100,000 MTN DEW Outdoor Stimulus will reimburse 2020 hunting and fishing permits of those living in the Heartland states of Alabama, Arkansas, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Michigan, Minnesota, Mississippi, Missouri, Nebraska, North Dakota, Ohio, Oklahoma, South Dakota, Tennessee and Wisconsin.

The stimulus is way of encouraging outdoorsmen and women to get “Out Here” with MTN DEW. The brand calls Heartland home, a place where many embrace the outdoors, which is why it’s gifting a one-time $20 payment toward Heartlanders’ fishing and hunting licenses.

MTN DEW will help reimburse licensed fishermen and hunters whose permits fund Heartland’s wildlife conservation, education and restoration. Starting Wednesday, July 15 at 9:00 a.m. CT, Heartlanders can apply for the MTN DEW Outdoor Stimulus by visiting DewOutdoors.com/Stimulus and submitting photos of their fishing and/or hunting permits from the last year (Jan. 1, 2019–consumer redemption date).

Only the first 5,000 applicants will be eligible for reimbursement.

“MTN DEW’s roots share a deep sense of regional pride with the Heartland — it’s a way of life and a commitment to the community and land,” said Julie Raheja-Perera, MTN DEW. “We know this year has brought many challenges and that Heartlanders live for the days they can spend outdoors — be it fishing on the lake or hunting with families and friends. We want them to know we are out here with them by providing a small kick start to get outside and unleash their passions.”

The MTN DEW Outdoor Stimulus will be reimbursing one permit per household up to $20 in total via Venmo or check payment. Full rules and regulations can be found at DewOutdoors.com/Stimulus. Use the hashtag #DEWOutdoorStimulus to spread the news.

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