Our friend Trent Marsh tells us about two new riflescopes for 2025 from Riton. One is lightweight and feature heavy, the other is reliable without compromise.

Our friend Trent Marsh tells us about two new riflescopes for 2025 from Riton. One is lightweight and feature heavy, the other is reliable without compromise.
Trent Marsh explains how to choose a riflescope, trends in optics, and his thoughts on thermal scopes in this podcast with Dan Schmidt.
Consider all the variables before investing your hard-earned dollars on optics for your deer hunting firearms.
Whether your target deer sneaks in close, or you need to make a long-range shot, the 5 Primal 2-12×44 IR allows for quick target acquisition.
The all-new R-Series from Bushnell features riflescopes, rangefinders and binoculars made specifically for whitetail hunters.
The promotion features $150 off instant savings on ZEISS’ best-selling line of riflescopes, the Conquest V4.
If you have a new scope but not a lot of time or a 100-yard range, Dan Schmidt has a tip to quickly sight in your rifle.
The best in hunting optics just got better with today’s introduction of these new products.
Vortex Optics has just upped the ante for serious deer hunters looking to upgrade their optics. The new Viper HD riflescopes are adaptable, versatile and offer top-notch accuracy from first light to last. No matter what, where or how you’re hunting, there’s a Viper HD scope fit for exactly what you need.
For a limited time, ZEISS will be offering promotions on Conquest HD binoculars and LRP S5 riflescopes at participating ZEISS authorized dealers.