The all-new Triumph™ HD 3-9×40 Riflescope and Triumph™ HD 850 Laser Rangefinder make it simple to get mounted up and shooting faster, thanks to intuitive controls, and FREE riflescope rings.
The all-new Triumph™ HD 3-9×40 Riflescope and Triumph™ HD 850 Laser Rangefinder make it simple to get mounted up and shooting faster, thanks to intuitive controls, and FREE riflescope rings.
From rimfire to muzzleloader, straight-wall to scout, the new Crossfire® HD line of riflescopes is built for how you hunt, with application-specific models to fill any tag.
In recognition of this proud heritage and 50 years of manufacturing excellence, Burris introduces the fifth-generation Fullfield riflescope for 2025.
Our friend Trent Marsh tells us about two new riflescopes for 2025 from Riton. One is lightweight and feature heavy, the other is reliable without compromise.
Trent Marsh explains how to choose a riflescope, trends in optics, and his thoughts on thermal scopes in this podcast with Dan Schmidt.
Consider all the variables before investing your hard-earned dollars on optics for your deer hunting firearms.
Whether your target deer sneaks in close, or you need to make a long-range shot, the 5 Primal 2-12×44 IR allows for quick target acquisition.
The all-new R-Series from Bushnell features riflescopes, rangefinders and binoculars made specifically for whitetail hunters.
The promotion features $150 off instant savings on ZEISS’ best-selling line of riflescopes, the Conquest V4.
If you have a new scope but not a lot of time or a 100-yard range, Dan Schmidt has a tip to quickly sight in your rifle.