Pursuit Announces New Ownership

Effective Oct. 9, 2023, The Bordelon Group, led by President and CEO Rock Bordelon, has acquired a majority ownership stake in Pursuit Media and all its related assets. This comes on the heels of Pursuit Channel celebrating its 15th anniversary of distributing great hunting, fishing, and shooting content to millions across the country with industry leading distribution platforms, and will help to pave the road ahead for many years to come.

Rock is a successful businessman with ownership stakes in a multitude of businesses and will bring a wealth of professionalism and leadership to the Pursuit brands for the many years that lay ahead. Rock knows firsthand the value of Pursuit as he’s also been a content provider to Pursuit for many years now with his very popular program, On The Road Outdoors.

On The Road follows Rock Bordelon, Donald Trump Jr., Craig Morgan, Gary Levox, Papa Glenn, Steve Risher, and their friends as they make the best of their busy schedules to do the things they love. The series travels the world keeping up with the co-hosts crazy lives and captures the down to earth aspects of the participants in the show while in camp and doing what they love.

Rock’s program intertwines what it takes to look after multi-million-dollar businesses, and still find time to hunt, fish, or blow off a little steam with his buddies and family. Successful on so many levels professionally, while at the same time being a legitimate enthusiast and lover of all things outdoors, is what makes Rock and The Bordelon Group a perfect majority stake owner of Pursuit’s business.

Rock had this to say: “I’m very excited for this opportunity to invest into Pursuit Media. Pursuit has changed the game in the space and has been a very competitive and viable option for many content providers. Many positive competitive advantages have existed for Pursuit over the years with more to come in near future. From here, we’ll focus on future strategy and the steppingstones that are needed to achieve major success in the business of content and distribution on behalf of our beloved outdoors industry and our producers. Some of these items include moving The Pursuit channel to HD with all carriers while growing more distribution to reach more homes, expanding PursuitUP to more platforms, retooling the PursuitUP app to give viewers more instant access to their favorite shows plus new content found nowhere else, launching a new channel, H2O, that will focus on all things water related including environmental, travel and world competition. We will also be creating new types of programing that will allow the outdoor industry to thrive without being further censored and shadow banned.”

He went on to say: “There’s a great team in place and a long list of awesome partners that have all worked incredibly hard and achieved the unthinkable over the last fifteen years. We are thrilled to be joining the effort and bringing more resources to it, so that we can continue improving the perception and performance of this media company on all fronts … so stay tuned!”

“We couldn’t be more blessed to have such an awesome investment group for Pursuit,” says Rusty Faulk, founder and CEO of Pursuit Media. “It’s rare to find folks these days with as much grit and determination as Rock Bordelon has, and that’s exactly what will propel Pursuit and its assets into the future. His vision for the future is very exciting and will allow us to show our industry that the new age of television married with live stream will deliver a large passionate audience eager to consume our outdoor content we are just thrilled for what’s to come for Pursuit and all those that work with Pursuit. We hope to earn the opportunity to work with more content providers and brands across the industry, so we hope you’ll reach out to us today with any questions you may have and to learn how we may be able to help your business.”

Reach out today to learn how Pursuit can help your business. #wearepursuit

About Pursuit: Pursuit Media, LLC, is the industry leader covering more homes than any other outdoor channel. In total home and user delivery, has its linear feed Pursuit Channel, active nationally to 30+ million homes via DIRECTV, AT&T U-verse HD, DISH Network, Sling TV HD, Comcast Xfinity, Fios by Verizon HD, Centurylink Prism HD, Cox Communication HD and the National Cable Television Cooperative (NCTC). PursuitUP, is active to 90+ million users through Samsung’s TV Plus, Sinclair’s STIRR, Xumo Play, Glewed TV, Vidgo, Kloud TV, Select TV, TCL Smart TVs, Plex, and many more. Additionally, PursuitUP’s VOD library is readily available online to anyone at pursuituptv.com, or by downloading the PursuitUP app available on most devices.

View More ArticlesView More News